Sales Math Library

What your quota-to-OTE ratio really says

The short answer

Quota ÷ OTE equals your variable share of OTE divided by your commission rate at 100% attainment. SaaS new-bookings plans cluster around 4×; cloud consumption plans, paid at a fraction of a percent, run far higher by design.

Your commission at 100% attainment is your variable pay, and it equals your quota times your rate. Rearrange and quota ÷ OTE = (variable ÷ OTE) ÷ rate. The multiple everyone argues about is just the pay mix divided by the commission rate. Change what the rate is paid on, and the "normal" multiple changes with it.

Implied quota ÷ OTE, by rate and pay mix

Commission rate on quota40% variable47% variable50% variable
0.5%80×94×100×
1%40×47×50×
2%20×23×25×
5%8.0×9.4×10×
10%4.0×4.7×5.0×
11.5%3.5×4.1×4.3×
15%2.7×3.1×3.3×

Each cell is variable share ÷ rate.

The published SaaS benchmark

The most cited primary research on SaaS account executive pay is the Bridge Group's 2024 SaaS AE Metrics & Compensation Report, drawn from more than 170 B2B SaaS companies. It puts median on-target earnings at $190K with a 53:47 base-to-variable split. Summaries of the same report give a median commission rate of 11.5% of bookings and a median quota-to-OTE ratio of 4.2×.

Those numbers check each other: 47% variable divided by an 11.5% rate is 4.1×, within rounding of the reported 4.2×. The multiple isn't a convention someone chose. It falls out of the rate.

Why cloud and consumption plans look "crazy"

Sellers carrying consumption growth at a cloud provider are typically paid a fraction of a percent to a couple of percent on their number, not ten. Run that through the formula and the multiple lands at 20 to 50 times OTE, which is why a cloud AM compared against the SaaS benchmark looks wildly over-quota when the plan may be ordinary. This section is my experience across cloud providers and their partners, not published data; I haven't found a public dataset for consumption plans, and I'd rather say so than invent one.

Run your own

Quota Check asks what your number is measured in and judges the multiple against the right range.

Try it

Sources

Cite this page: QuotaBird, "What your quota-to-OTE ratio really says," quotabird.com/math/quota-to-ote/ (updated 2026-10).

Mark Flournoy

Made by Mark.

I carried a number, managed the people who did, and led partner sales teams at AWS. I make these because they're the things I wish we'd had. If a check isn't enough, I'm happy to look at the real thing with you.